Benefits of branding…
- Increase the brand identity and visibility
- Define the target audience and sales goal
- Build the difference between competitors
- Leave a strong memory for consumers
- Create sustainable core value
- Grow the team cohesiveness
What branding includes…
- Define and research the core value of the brand:
List the SWOT, Porter's Five Forces, PESTLE and Marketing Mix. - Define the Mind Identity:
Build the brand belief, brand slogan, style, etc. - Design the Behavior Identity:
Build operating rules, the company's policy, the attitude of operation, etc. - Define the Visual Identity:
Logo design, identity font, typography, colour palette, infographic style, iconography, assistive pattern, stationery system, advertising system, etc.
Basic brand identity
- Logo
- Naming
- Colours
- Typeface
- Typography
- Assistive pattern
- Mascot
stationery system
- Business card
- Letterhead
- Stationery
- Envelope
- Identification card
- Work permit card
- File Cover
- Uniform / T-shirt
- Powerpoint background
public relation design
- Invitation card
- CD cover
- Presentation file
- Tote bag
- Banner
- Folder
- Posters
- Calendar
- Souvenir
Environmental branding
- Department signs
- Floor signs
- Direction sign
- Car body design
- Outdoor signboard
- Identity wall
- Glass stickers
- Shop window stickers
advertising system
- Poster
- Flyer & brochure
- X-banner Stand
- Coupon
- Postcard
- TV Wall
- Outdoor Advertising
online advertising system
- Website
- Facebook & Instagram
- Blogs
- Event website
- Online advertising
- News