Australia Litchi Fresh & Grocer

CONCEPT

Litchi is more than just a supermarket – it's a lifestyle. Our stores are designed to be modern and welcoming, with sleek and stylish decor that reflects our passion for
contemporary Asian culture. We believe that everyone should have access to the best of Asia, and we're committed to making that dream a reality.

Also, our mission is to bring people together through the joy of food, whether it's a family gathering, a date night, or just a quick bite on the go. We're proud to offer a wide range of products, from fresh produce and authentic spices to ready-to-eat meals and trendy snacks.

Using the fruit, lychee, as the main element in designing the logo is a good way to let people immediately recognize your brand. The design style is line art, so the branding is young, contemporary, and stylish. Also, the layout of the line art is combined with the letter L, adding more creativity and interest to the logo.

Director: Leona Kuo
Designers: Jing, Steven, Humor. 

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