Hsinchu Mayor Candidate, Kuo Chang Lee


The style of this logo is simple, stylish, clean, and a combination of Eastern and Western. The Chinese character is the second word of the city’s name, Hsinchu. Using the Chinese word as the main image in the logo and combining the specific feature of the famous attraction, East Gate of Hsinchu, lets people immediately recognise the extraordinary brand identity. The logo is combined with eastern and western style, which brings an atmosphere of international and global feelings. Compared with other brands’ identities, this logo is more outstanding and special.  

Director: Leona Kuo
Designers: Leona Kuo and Alisa Jiang