The style of this logo is adorable, interesting and lovely illustration. The Chinese characters are the brand’s name and the meaning is " Let’s guess" in Chinese. The sweet potato ball is different from the traditional one, as the founder adds bamboo charcoal to let it more distinct and attractive. Combing a question mark into the characters lets the brand identity more related to the brand story and also increase the creative. The colours are black and yellow, which are sweet potatoes and the product’s colour.