CONCEPT
The visual identity of Plus Production is built around a distinctive symbol derived from the letter “P”. By transforming the letter into a symmetrical, looping form, the mark conveys continuity, flow, and the cyclical nature of the creative process. The repeated curves come together to form a refined, floral-inspired shape, symbolising growth, blooming ideas, and the unfolding of new possibilities. This emblem reflects the brand’s role in helping businesses develop, elevate, and express their stories with clarity and intention.
The colour palette reinforces this narrative. Orange, the primary colour, represents energy, creativity, and forward momentum — core qualities of the content Plus Production creates. It communicates warmth and approachability while signalling confidence and dynamism. Blue, used as a secondary colour, brings balance by adding a sense of trust, professionalism, and strategic grounding. Together, these colours express the dual essence of the brand: imaginative yet structured, expressive yet thoughtful.
Typography also plays a central role in shaping the brand’s tone. The chosen elegant serif typeface conveys refinement and reliability, mirroring the brand’s commitment to quality storytelling and polished execution. Its subtle details and classic structure add sophistication while maintaining a sense of approachability.
Overall, the visual identity clearly communicates what Plus Production stands for: creative clarity, strategic direction, and continuous growth. Every element works together to express a brand that not only produces content, but helps businesses confidently flourish in the digital space.
