CONCEPT
Brand: 45 degree angle
Project: Branding & packaging design
Director: Leona Kuo
Designer: Humor
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Concept:
This logo embodies a modern, trendy, and graffiti-inspired aesthetic with a playful twist. The central visual features a person sipping a drink at a 45-degree angle, complemented by a charming and whimsical facial expression. The drink cup seamlessly integrates the number “45" into its design, creating a fresh and dynamic visual identity that fosters a sense of closeness and approachability.
The English typography adopts a deliberately rough and clumsy handwritten style, harmonizing with the overall visual theme and enhancing its unique character. Various layout arrangements have been incorporated, ensuring flexibility and adaptability for diverse applications, making the brand identity more versatile and widely applicable.
The colour palette employs achromatic tones of black, white, and grey, highlighting the brand’s visual imagery. The overall design integrates graphic elements, typography, colour schemes, and compositional arrangements to align with the brand’s distinct essence, evoking a sense of beauty, elegance, and sophistication.
